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October 16, 2012 Posted by admin in Blog

Celebrities banned by nightclubs!

We all know celebrities get to party hard with all the money they have that gives them access to the amounts of booze and drugs that are unfathomable to us commoners. Not wanting a PR nightmare on their hands, most nightclubs just let these celebs blow off some stream with their reckless acts of debauchery that surely costs the venue a lot of money, but put up with all this as they feel honoured that celebs think enough of their club to go party there.

But believe it or not, sometimes even a celebrity can take things too far, and the people running the nightclub simply refuse to deal with that celeb’s crap anymore. Can’t really blame them though.

1. Britney Spears

Spears was banned from exclusive Hollywood nightclub Winston’s in October 2007. This was around the time when the world thought Britney went nuts, and it didn’t help that apparently Brit tried to force a bartender to swap dresses with her at a Halloween party the club held. You think this would’ve been enough of a lesson for Bit, but oops, she did it again in in March 2008 when she was also been from fellow Hollywood nightclub Villa because the club owners feared she would create a “media circus”. The idiots obviously didn’t realise having Britney there would give them free publicity!

2. Lindsay Lohan

It comes as no surprise LiLo’s on this list. This girl just can’t seem to keep out of trouble, making it very easy to forget she actually originally got famous from being in movies. Though she is no stranger to causing trouble at nightclubs, she was flat out banned from the Smoke & Mirrors nightclub at the Standard Hotel in Hollywood after supposedly getting into a fight with another patron. That only happened in early August 2012, so a new low for Low-han. But why does she cause all this trouble? Perhaps she’s just a mean girl.

3. Amanda Bynes

Only days after Lohan was banished, Bynes was also banned from Smokes and Mirrors after she arrived there just hours after being arrested for suspicion of a DUI in early August 2012. Maybe she should dress up as a boy like she did in She’s The Man to sneak in.

4. Paris Hilton

Paris was banned the Los Angeles nightclub LAX in December 2005 for bad mouthing her former bestie Nicole Richie. But why was a girl talking trash about another girl cause enough to get her banned? Nicole was dating the DJ working there! Talk about being at the wrong place at the wrong time!

October 10, 2012 Posted by admin in Blog

How to be a DJ?

Pick a Speciality

  1. 1
    Decide whether you want to be a crowd pleaser or a music specialist.
    • Crowd pleasing means playing songs that would, most likely, hit the taste of the biggest number of people in any given crowd. This style of DJing is best suited to private events, such as weddings or small parties.
    • A music specialist sticks to a particular genre of music, regardless of what the crowd demands. Usually, these DJs play nightclubs who have specific genre standards or they have an established following based on a certain type of music.

Gather Equipment

  1. 1
    Know what you need. If you plan to play for a venue that already has a DJ setup, you might only need a laptop with music mixing software. Some music mixing software may be hard to learn, but there are some people who love to use dubstep software. If you plan to play in private venues, you'll probably need to provide your own equipment. Scope out what you need and what you don't for your particular job.
  2. 2
    Start with the basics. A basic DJ setup includes two turntables (or two CD players), headphones, and a mixer. Later on, you can invest in speakers, a monitor, a MIDI controller, an audio interface, a mic, and various plug-ins.
  3. 3
    Augment your performance with software. These programs will enable you to access a library of MP3s on your hard drive to compliment your vinyl and CD selections. More often than not, these programs provide live looping and scratching capability, delays and reverbs, real-time control and video and karaoke options.
  4. 4
    Don't forget your home studio. Most DJs record demos, playlists and original music at home. Make sure the equipment you bring to the club compliments the equipment you use at home. For example, if you're a hip-hop DJ, you'll probably want to invest in a scratch/battle mixer at home to simulate a competition environment.
  5. 5
    Be economical. Don't invest in top-dollar equipment right away. Most of your money should be spent on turntables and a mixer. Forget the other stuff for now. And spend wisely. Buy your decks used and your mixer new

Learn the Craft

  1. 1
    Observe. Find a DJ whose style you admire and observe him or her as much as possible. Pay attention to how songs are constructed and how the crowd is managed. After you've watched them a few times, approach the DJ after the show and ask for a few tips. Most DJs will be happy to help guide you if they know you're serious.
  2. 2
    Learn to mix beats. Beat mixing involves maintaining a constant beat while moving from one song to another, and can be done with varying degrees of complexity. Some DJs pre-record mixes at home, while others mix beats live. Either way, the goal is keeping the music constant so that dancers can keep going without a pause.
    • Know the BPM of your songs. The beats per minute (BPM) of a song will determine how smoothly or easily you can mix it with another song. You can calculate BPM by counting the beats yourself and using a stopwatch. (Some mixers will have a BPM counter on the board.)
    • Learn the intros and outros. Most dance songs will have an intro, in which the music is going but the vocals are not, at the beginning of the song, and a corresponding outro at the end. Mixing usually means blending one song's intro with the outro of another. Knowing when an outro starts and an intro begins is critical to live beat mixing.
    • Cue up the second song. Have your second song ready to go as your first one is winding down. Use one hand on the turntable or CD player's pitch to adjust speed (if your BPMs don't match) and put the other on the crossfader, so that the first song's volume decreases as the second song's volume increases.
    • Keep it simple at first. When you're starting out, make mixing easier by sticking to two songs that are within 3 BPMs of each other. You can also use two songs that are in the same key.
  3. 3
    Learn about all genres of music. Often you may know of a couple hit songs in a few genres, but that is not enough. You need to be a music expert. Here's a list of genres to explore:
    • House
    • Trance
    • Techno
    • Electro
    • Progressive
    • Breakbeat
    • Hardcore
    • Downtempo
    • Dubstep
    • Drum and Bass
    • Jungle
    • Hip-Hop

There's alot more but just know all of them.


Start Performing

  1. 1
    Find a gig. Depending on how you want to advance your career, you could start playing small, private events for a low fee, or take a slow, weeknight shift at a club or bar. Ask a friend who's hosting a party if you can DJ. Be aware that if you're inexperienced, you won't make much money at first and you'll probably have to keep a second job.
  2. 2
    Know the crowd. Having an idea of who your crowd is before the event begins is critical to successful DJing. If you're playing a wedding, for instance, be prepared to play more slow songs than usual and try to get a grasp on the bride's musical tastes beforehand. If you're playing a nightclub, get familiar with what the club owner prefers and what his or her regulars like. The regulars keep the club afloat and, by extension, pay your fee; learn how to keep them happy.
    • Be careful with requests. If you're playing a nightclub that caters to a hip-hop crowd and you have a tourist or someone unfamiliar with the scene requesting a song that doesn't fit with the genre, consider carefully before you play it. Remember, your aim is to keep the core of the audience happy and coming back.
  3. 3
    Use the music to manage the event. Divide different styles of songs into different sections. Play slower, quieter songs at the beginning of the party. Slowly slip into a jazzier groove, and pull out the heavier songs at the end. Above all, read the crowd and notice what they're responding to.

    • Don't play mostly fast songs at a wedding. This will take away from the romantic atmosphere.
    • Don't play mostly slow songs at a gathering of kids. They will get bored fast.

Develop a Following

  1. 1
    Build your charisma. As a DJ, you are responsible for entertaining a large group of people all by yourself. The music you play is important, but you also need to pay attention to how you act on stage. Don't just stand there hunched over your decks. That's boring. Try to be someone who attracts attention in a good way. Also, learn when to step back and let the group dynamic take over.
  2. 2
    Be professional. Show up to your events on-time and fully prepared. Give each gig your best effort. Have fun with the crowd, but keep your interactions professional and respectful - you never know who's watching.
  3. 3
    Keep a busy schedule. As you're gaining a fan base, play as many shows as necessary to get your name out there. Book yourself on a tight schedule at first to keep your interest alive and your creativity fresh. 
  4. 4
    Develop a Web presence. If you don't have the time or money to build your own website, start an account for your DJing career on Twitter or Facebook. Promote your shows, and make time to connect with your fans and personally respond to their messages.

    • Make playlists. Build playlists on iTunes or Spotify and share them with your fans. This allows them to sample your musical tastes, and lets you introduce people to new music you want to incorporate into your shows.
October 10, 2012 Posted by admin in Blog

This is why Russia is awesome!

No words needed..



October 3, 2012 Posted by admin in Blog

Woman takes a brutal hit on Wipeout!

At Velvet PR we love Wipeout! we have managed to track down one of the most brutal hits ever! How does a body bend like that!



October 2, 2012 Posted by admin in Blog


So you can see into the future eh...?



Boujis Brunch at Nozomi

Boujis Brunch at Nozomi Read more

London Cocktail Week 2012

Now into its third year, London Cocktail Week is a celebration of London's unrivalled cocktail culture. With a whole host of events running across the city over the course of the week, the centre of this showcase event is at Seven Dials in Covent Garden; this London Cocktail Week pop-up shop is the place to get your wristband (£4 in advance, £10 after), then afterwards proceed to venture across London on the Cocktail Tours (on their vintage routemaster buses), taking advantage of the long list of partner bars offering £4 cocktails for the week. If bus tours aren't your thing however, you can buy a wristband and book for the parties and events that you want to attend during the week.


As well as getting the public to enjoy London's fantastic range of cocktail bars and parties the event also focuses on master classes and seminars, in a bid to teach novices and professionals alike more weird and wonderful tricks about how to make the perfect cocktails.


London Cocktail Week 2012: a week full of cocktails in London!


Some of the festival's flagship events are focused in a very concentrated area, the historic and beautiful Seven Dials area of Covent Garden. However the range of London Cocktail Week events will extend far beyond this small corner of London with bars in Shoreditch, Fitzrovia, Soho, Notting Hill, Camden and Canary Wharf all taking part in this homage to the glamorous cocktail. With some big drinks companies such as Cointreau, Absolut Vodka, Bacardi and Grand Marnier putting their names to the event, this is bound to be the biggest and best London Cocktail Week yet and we urge you not to miss out.


Secure your wristbands for London Cocktail Week before the event starts for only £4 by going to their website. Click here.



I can see him selling out dates at the o2 arena for sure! it appears that Michael Jackson has been reincarnated into the body of this subway rider!




Rumble in the Kitchen: The calm before the storm!

Aura Mayfair are extremely proud to inform you that our very own Joe Ryan (Aura's Director) is taking part in a charity boxing match, "Rumble in the Kitchen" to raise money for Galvin's Chance.
Before I tell you about the boxing event itself, let me explain a little bit about the charity that the event is raising money for:
Galvin's Chance is an inspirational programme which leads to an apprenticeship, college programme, or sustainable employment. The programme targets disadvantaged young people, aged between 18 and 24, who are not in education and employment. Galvin's Chance offers these people the training and opportunities for a front of house career in some of the most prestigious hotels in London. The aim of this is to ultimately provide them with the confidence, aspiration and opportunity for a career in the hospitality industry.
With this in mind, "Rumble in the Kitchen" is a white-collar boxing match where celebrities from the world of hospitality have decided to lay down their whisks and battle it out in the ring!
On Tuesday 11th September, Aura Mayfair hosted the "Rumble in the Kitchen" weigh in, where all of the boxers came along to be weighed one week before the fight. Boxers included:
Andrew McLeish: 99kg
Neil Ramsey: 93kg

Michele Caggianese: 112kg
Luigi Vespero: 102kg

Paulo De Tarso: 68kg
Hayden Groves: 69kg

Will Holland: 81kg
Matt Wilkin: 85kg

Omar Allibhoy: 77kg
Stefan Chomka: 73kg

Emile Galvin: 83kg
Joseph Ryan: 83kg

Monica Galetti
Penny Mallory

Fred Sirieix: 75kg
Marcus Wareing:72kg

Kamal Manhas
Sara Cristini

The weigh in was great fun and all of the boxers were in great spirit!

And of course... Team Aura have been backing Joe since day 1!

The actual boxing event is taking place TOMORROW (Thursday 20th September), and we will be screening the event live here at Aura - Entry costs £35 (money goes towards Galvins Chance charity) and this includes:
- Entry to the club from 6.45pm until closing
- Live screening of the boxing bouts
-A signature welcome drink upon arrival
-Delicious canapés

All boxers will be heading to the Aura after the event ends at the Royal Automobile Club. 

Please come down and show some support for JOE "RHINO" RYAN aka the AURA ASSASSIN!!!!