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Bershka Parkhouse London Opening 2012

Last night (Wednesday 14th November) was the opening of the brand new "Bershka" store on Oxford Street (Parkhouse), London. This is the 4th Bershka to open in London.
Bershka is a retailer which is part of the Spanish Inditex group, also known for owning other famous brands that are popular all over the world including ZaraMassimo Dutti and Pull and Bear.
Aura teamed up with Bershka as they threw an opening party from 5pm until 9.30pm in the store, and we provided an Aura pop-up bar for the party and hosted the Official After-Party for the event here at Aura from 10pm!
The Aura team headed down to Bershka (which is only a quick 15 minute walk away from Aura) at around 2.30pm to set the bar up and prepare for the evening ahead.
The bar set-up in action!
Aura's bar legends Ilir (T@ilirbaftitir) and Malou (T@malouzamour) showing us who's in charge!
Hitesh Barot, Event Manager of the Aura bar at Bershka said...
"The Bershka store opening was a blast. Aura's pop - up bar was the centre of attention with press, bloggers, fashionistas and high executives mingling to the mixes of Stoli cocktails. The studded crowd of urban chic youngsters flocked the store bringing an energetic beat to the night..."
Our bar was placed in the VIP section of the store...

These wrist bands entitled you into the VIP section where the bar was, and also gained you free entry into Aura for the Official After-Party where a complimentary welcome drink awaited the guests!
Three delicious cocktails were available (both non-alcoholic and alcoholic), including the "Pink Aura" which is one of my personal favourites (not that I'm too fussy when it comes to cocktails!!)
Pink Aura


With the DJ booth set up adjacent to the Aura pop-up bar, the night was escalating to the climax ofLittle Mix performing...
Little Mix rehearsing earlier in the day (from left to right: Perry, Leanne, Jade and Jesy)

Little Mix performing their hit single "DNA"
The opening party was a huge success, and I am definitely going to be returning to Bershka very soon for a spending spree! There were so many lovely items that are must-haves.
Here are a few more pictures of Aura's presence on the night...
Hitesh with the head of Bershka International

Our team did an amazing job bringing the energy back to Aura at 10pm for the Official After-Party, and the night ended with the Bershka executives dancing the night away with their store staff, which is the exact result that we were hoping for...everyone had a fantastic time!
We would like to thank Bershka for asking us to get involved with their party, and hope that this is the first of many Aura/Bershka events to come!
Twitter: @AuraMayfair / @BershkaOfficial