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This Wednesday Thursday @ Ink - First 20 Spots available!!

This Wednesday / Thursday again we are offering the first 20 ladies that send us a message to join our now infamous hosting table at our brand new Thursday night. Ink London...

Last week we had sparkler after sparkler on our table and you could not miss us in the club as we were centre stage next to the DJ!

If you would like to join then send us a message ASAP and send me your names to save your place!

Check out this weekend events HERE

The events available to book are Tonights "Boujis Baazar" and "Green Thursdays"



If you would like to join this weekend then simply email me or use thew contact form below to book your place! please include "HOSTING  TABLE" in the text box when you send the names!


Fancy making a bit of extra money this weekend?

Fancy making a bit of extra money this weekend?


If you like to go out and party and are planning on heading out this weekend why not come to one of our events at one of our exclusive venues bring your friends have a great night out and get paid for it? If this sounds like a dream job then get in touch.


Yes it really is true! Club promoters who bring people to nightclubs , you know the ones on the best tables in the club with the sparklers etc well that could be you and believe it or not they are the ones who get paid on the night simply for having the best night out!


If you would like to run a guestlist this weekend then get in touch by contacting one of the team on any other the below and we will be happy to help!


Velvet PR's New sushi dinners!

We are now launching out brand new Sushi Dinners at Aura Mayfair each Friday and Saturdays. Instead of the current Italian buffet situation we will be arranging sit down tables specifically for Velvet PR members each week from 9pm. This makes everything much more social and the plan is to create our own social network at our events so everyone knows everyone and this is a great way for everyone to get to know each other and prepare for the night ahead in style.

The club provide platters of sushi on the table which you can help yourself to and also wine is included for all guests!

The cost to all of this is £10 for ladies and £25 for gents (includes entry to the club for gents) which is a fantastic deal for a meal and wine at Aura. This also incdes access to our table afterwards where we will be serving additional vodka cocktails 😉

Send us a message for more details or to put your name down 😉


B at one Cocktails Bar!

Be at One Smithfield is the lastest in a number of new sites from the cocktail bar super-group B@1. The site will be split over two floors and is set to be a welcome addition to the increasingly popular Smithfield area of London. There will be two separate bars, giving guests the ability to make private hire bookings without having to reserve the entire venue. There will be the usual B@1 features including: a dedicated party planning team, tailoring your private functions to your exact wants; a cocktail masterclass, where you can learn some of the secrets that has given B@1 so much success; a fun party environment; and extremely generous happy hour deals, throughout the week.

Be at one Valentine day party 2013!

The weather will get slightly worse before it gets better, we might have one last hit of snow and in a couple of weeks, you'll need to have a date!

All true, except for the date bit, as with us, you're more than welcome to join in the party no matter what your relationship status is. You see, we're having a Traffic Light party and we're inviting everyone along!


We're giving away coloured wristbands to everyone so that you can declare your state of relationship, and to go with that, we're doing a cocktail special on three coloured drinks so you can match your wristband if you so wish!


Book a party today!

If you're married or very much taken by someone, you'll get a red wristband; if you're fully single and available, you'll get a green wristband and if you're 'in between things', 'not really sure' or 'just haven't had that conversation yet', you can have a yellow wristband.

With the drinks specials, we're offering the E-Poo, Matt the Rat and the June Bug at a special price of £5 each all night so you can buy your special someone (or someone who could potentially be your special someone) a great quality cocktail at a reduced price! So, if it doesn't really work out, you have lost very little and gained an awesome night for the memory bank!



Valentines Day Parties!

We will be listing our Valentine Days parties on the website shortly! do you have any valentines day plans? What would you like to see Velvet PR arrange this year?!


Where will you be taking your partner? dinner? clubbing?


We would like to know so we can plan some events just for you!


Leave you comments below with all your ideas!




Mark Wright begins his 26th birthday celebrations with Arg in tow (and no Michelle Keegan)


He’s known for his love of a good party (and also for his love of women, come to think of it), so it’s no surprise that his 26th birthday is gearing up to be a bit of an extravaganza.

Though his big day isn’t until Sunday, Mark Wright has already begun celebrating; he and his pal Arg, as well as George Lineker, headed to Aura together last night where they partied and had a cake fight. During the course of the evening, Mark tweeted:

'Bday cake comes & I decide to throw in @RealJamesArgent face & banter repays me,he grabs a slice & puts in face. Im leaving jacket over head.'

There was no sign however of his rumoured new girlfriend Michelle Keegan who earlier that day dodged questions about her private life during a TV appearance.

Lorraine Kelly decided to quiz the Coronation Street star about her relationship with Mark but accidentally got confused and called him Alex Reid instead. Michelle, who evaded the inquiry, was initially confused but later Tweeted:

“Oh my god just realised what Lorraine asked me at the end of that interview. Alex Reid where the HELL did that come from?! Hahaha!!!! X."

Mark meanwhile is set to host another birthday bash this Sunday, which we’re sure will have just a tad more celebs on the guest list.




Jack Black at Jalouse!

So think of all the lucky people who saw him at the weekend, rocking his socks off while singing karaoke at the wrap party of his new movie.

The 39-year-old actor and occasional rock star (with his metal-loving duo Tenacious D) requested a karaoke machine at Jalouse nightclub in Mayfair for the bash, which marked the end of the London shoot for his new film Gulliver's Travels.

He belted out a typically OTT version of War Pigs by Black Sabbath, before being joined on stage by his wife Tanya Haden to sing Michael Jackson's Beat It.

So think of all the lucky people who saw him at the weekend, rocking his socks off while singing karaoke at the wrap party of his new movie.

The 39-year-old actor and occasional rock star (with his metal-loving duo Tenacious D) requested a karaoke machine at Jalouse nightclub in Mayfair for the bash, which marked the end of the London shoot for his new film Gulliver's Travels.

He belted out a typically OTT version of War Pigs by Black Sabbath, before being joined on stage by his wife Tanya Haden to sing Michael Jackson's Beat It.

Our spy said: “The crowd loved it — they went absolutely crazy and he put on a real show, as you'd expect from Jack.

“Most people could have watched him all night, but he didn't hog the mic and graciously stepped aside for everyone else to have a go.”

Jack was slurping Blue Lagoon cocktails all night at the party, which was organised by Lucky Voice Pop Up Parties.




Aura Mayfair Newsletter 8th January 2013

 Aura Mayfair Newsletter 8th January 2013

We would like to start by wishing you all a very Happy New Year, and give a big thank you to those of you who chose to join us during 2012. It was a fantastic year and we were privileged to be joined by stars including Rihanna, Drake, Ne-Yo, Flo Rida, Stevie Wonder, B.o.B, Tulisa, JLS, The Saturdays, Zayn & Naill from One Direction, Lewis Hamilton, Timmy Mallet, Alexandra Burke, Chipmunk, D'Banj, Ashley Cole, Didier Dogba, Emmanuel Adebayor, Jermaine Defoe, and Michael Essien, along with the casts of 'The Only Way is Essex', "Made in Chelsea' and 'Geordie Shore'.

This week at Aura Mayfair...

Tonight we are very excited to host the Loaded Magazine DJ Tour Party! There will be ten female DJ's (Yes boys, you heard correctly) who will be showcasing their musical talent throughout the night, along side our resident Tuesday DJ Woody. Doors open at 9.30pm.



Tomorrow night see's the first "Aura Wednesdays" of 2013! There will be a champagne reception and the usual free entry for girls before 11pm. Join in on the biggest mid-week party that everybody in London talks about.



As we are now back to normal business hours, we certainly will be open this Thursday in order for you to get your weekend started early! Doors will be open from 10pm, and you can expect to hear the best in RnB and Commercial music all night long.



This Friday we are looking forward to teaming up with the Rose and Crown Salon, so come along and grab some discount vouchers! DJ Rich Stone will be on the decks and Girls Roc will be showing off their fire-breathing and hoop skills which are not to be missed!




Join us on Saturday for the biggest fashion party of the month! LA and London brand "House of Tre Li" are teaming up with popular ladies online store, as they host the "Girls Are Better Than Boys" fashion night here at Aura! You will be able to get your hands on lots of goodies from both stores! Doors open at 9pm.



If you would like to get on the guestlist or book a table for any of these nights please click on the flyer or feel free to contact us by emailing us.

Aura Mayfair
48-49 St James's Street



This week at Aura Mayfair...

Tonight sees the last "Fashion Police" party before Christmas! Christmas dinner will be served to all guests at 9.30pm, and we will be joined by stars who are managed by All Star PA Limited (including "Made In Chelsea" and "The Only Way Is Essex"), Soccer AM and Loaded Magazine! DJ Woody, DJ Mel Reeves and DJ Jiga will all be spinning the very best in RnB and Commercial hits until 3am.


The festivities continue tomorrow night for the "Dolce-Unique Christmas Party". All ladies who are dressed as Sexy Santa's will gain free entry to the club all night! Don't miss out on the best mid-week party this side of Christmas.


On Thursday, DJ Kevin NG will be on the decks for the "Aura Thursdays Christmas Party". Doors open at 10pm and close at 3am. Ladies get in to the club for free before 11pm!



Join us on Friday for the End of World Party... if we survive until the evening that is! DJ Rich Stone will be on the decks and Girls Roc will be taking over the dance floor. Feel free to join us for our Aura Team Christmas Drinks Party from 8pm, where we will be serving mulled wine, canapés and minced pies!



This Saturday presents the Aura Christmas Grotto! We have teamed up with our favourite local businesses in order to make sure that you receive some delightful treats just in time for Christmas! Make sure you come and have a drink with us and pick up your goodie bag.



Where are you going to be on New Years Eve?

With Christmas just around the corner, it also means that it's time to start planning how you are going to see in 2013! What better way to celebrate than to join us for our Full Moon NYE Party! Check out our previous FM parties in our Facebook gallery

Welcome to the strange world of the London club promoter

Henry Moller is the founder and managing director of the year-old, London based outfit, Audio Doughnuts, who have already been crowned as one of the ‘Best Club Nights of 2011’. Errol Anderson caught up with Moller and found out about the world of the London club promoter.

There’s always that moment in a club night. You know, the point where your brain sways in the volumes of alcohol-initiated confusion with as much finesse as an elephant on speed and urges you outside for a breather. I may not be drunk this time around, but the smell of the not-so-fresh air is still a welcome one and as I await my interviewee, I can’t help but chuckle at the smoking area’s population. If only they knew what they looked like from my own sober perspective. On this occasion I’m actually looking out for someone, supposedly the guy that’s put this whole show together: the illusive club promoter.

They’re a misunderstood bunch, event organisers, and as I meander through the crowds of oblivious ravers and into the backstage abyss with Henry Moller – who is running this particular joint – one of the first things he explains is this common delusion.

“It’s not glamorous whatsoever. I mean I’m not broke or anything but people approach you as if you’re made of gold sometimes,” he claims whilst personifying relief in this newfound peace and quiet.

“But, no doubt, it’s probably one of the most difficult jobs out there in short.”

Moller is the founder and managing director of the year-old, London based outfit, Audio Doughnuts, who have already been crowned as one of the ‘Best Club Nights of 2011’ by Mixmag, no less. It isn’t his first venture into events and his roots in the game are as tangled as most music industry heads yet his overall vision for this latest project was always clear. At the time there wasn’t a platform for the music he liked so he built one.

“The whole reason I do it is because when you actually get to the night and it gets to around 11 or 12, you see everything you’ve led up to over the last few months and people coming through the door for that one reason. That’s what keeps me going and that’s why I love what I do,” he exclaims, eyes alight.

It always helps when the crowd is so responsive that they pretty much obey anyone with stage access. Once at London’s Cable, Moller summoned the whole nightclub into raising their lighters whilst the technician turned off all the bulbs inside. The result was 1,000 mini glimmers staring back with impervious appreciation. Just as in any profitable business, if the product’s good people will continue to flock back. During our interview Moller mentioned an anonymous person that kept turning up early and being the last to leave. I took it upon myself to find this man with just a vague description and a Facebook account to hand. He was a gentleman of few words but in reply to a message he stated: “If you love the music, why not keep going back? I was offered free entry too but I refused”.

Yet behind the curtains of brand disciples and memorable evenings lies the nitty-gritty. The planning process is both long-winded and extremely time consuming. Finding and booking venues, promotion and practices on the night, which include everything from set times to co-ordinating security, are all necessary to even dream of anything near successful. Searching for artists can prove tricky too, especially around the festival-drenched summer months.

“Places like Bloc Festival have a six-week exclusivity either side, so you can’t book anyone playing at Bloc either side of them playing at the festival. For London promoters it makes life a lot more difficult.”

Then there’s the fact that like everything else in life it doesn’t always go to plan. With evident nostalgia, Moller dives into another story about the mastery of the last-minute man. “The last event I did, I left Cable club at 9:30 because I needed to use their printers. We opened at 10 so you can imagine how much I was running around.”

“You need to be able to accept the deepest losses. You might have a party and get one person through the door and lose £4,000, but be able to get up and throw another party. Sometimes promoters are a bit too scared to think outside the box.”

Dubstep pioneer Hatcha is also quick to champion those that deviate from the bog standard. “A good promoter is one that’s dedicated to their club life and that puts time into making a sick line-up without always going for the norm,” he belts down the phone line. “I’ve got some good relationships with quite a few of the promoters that I work with. Guys at Fabric, Sub Dub in Leeds and all the Vagabondz boys. These are all people that I talk to as friends.”

But back in 2008 the withering hand of the recession didn’t ignore the event organising industry. “It massively affected things. But it took people a little while to work out the ramifications”, explains Ajay Jayaram, former head of programming at Bloomsbury’s The End. “It’s like a domino effect because each single thing affects another.”

True to this, there was a considerable amount of people choosing to stay at home during those dire times. According to Mintel, the last recession of the early 1990s resulted in an averaged 14% loss of revenue for the clubbing industry. A figure which may seem tiny but when compared to the sector today would be deemed significant. Imagine the changes that partygoers’ lack of disposable incomes would have had on entrance and artist fees. Add to that the effect of the VAT increase and the imagery of tumbling dominoes began to gain lucidity.

But that’s the past. The future of clubbing is as promising as the rich vein with which dance music continues to raid the mainstream charts. The industry remains a convoluted one but a role that will always stay clear is that of the promoter. And funnily enough you’ll still probably ignore them as you purchase your drink at their night.